If you’re quite happy with posting a status update on Facebook, but recoil in horror at the thought of having to actually build a website yourself and understand all the numbers and letters that go on behind the scenes, you’re not alone. Getting to grips with even the basics of html code can take some time for complete beginners. However, there is no getting away from the fact that if you are starting up a new business, you’ll need a website.
Why do I need a website?
Although websites are a great way for clients to find you, it’s worth remembering that you’re not going to start appearing at the top of Google for the term ‘personal trainer’ overnight. However, it’s essential that right from the get-go, people looking for information on your business have somewhere to go. Even making the most basic details available, such as a contact telephone number or an email address, is incredibly important as it will allow people to book your services.
“I don’t have the skills”
Don’t panic if the thought of building a website from scratch gives you the shivers. There are plenty of websites that offer free templates and guides that will allow you to create a basic site using information provided by you. Just remember that a website doesn’t have to be flashy to be effective. A potential customer will first and foremost be looking for information. What services do you provide? What hours are you available? Do you have a personal trainer insurance policy? If they can find the details they want quickly and easily then you’ll be off to a good start and be in a much better position to secure their custom.
The danger of not having a website
Putting off the job of creating a site could seriously hamper the fortunes of your new personal training business. People now use the internet throughout the day, for everything from booking a restaurant meal to checking the weather. Mobile internet allows people to always remain connected and if someone sees a poster advertising your company, they might well choose to go online and have a look at your website there and then. But what if you don’t have one? What happens to that potential business?
A website can help to take the pressure off you when it comes to getting new business, and for a small start-up, that pressure can be pretty intense. A website not only helps to answer questions from new clients, you can also post reviews from current clients to help sell yourself. There are plenty of options when it comes to marketing your company online, from press releases to social media sites like Facebook and Twitter. Don’t run before you can walk, but bear in mind that these are great tools for spreading the word about your new enterprise.