The rapid growth in Personal Trainers doesn’t look like slowing down any time soon. The world wants to get fitter and it needs help doing it. This is where you come in, offering valuable fitness advice, training schedules and nutritional plans. As fitness professionals you are the client’s link between setting a goal and achieving it. So it’s vitally important that you are as good as you can be.
However, many Personal Trainers fall at the first hurdle and fail to do the most basic of things right, alienating themselves from their clients and more importantly, preventing clients from achieving their goals. Undoubtedly, this will have a negative effect on you, your client and your progression as a Personal Trainer. It really is a case of doing the simple things right. Follow these five tips to make sure you are becoming the best Personal Trainer you can be.
1) DO show your clients you care
A client will pick up straight away whether you are there for them or are only interested in taking their cash. Your main goal should be to help the client and offer support and advice wherever you can. Invest in them and how you can help. Don’t jump in and start talking about price plans. It will scare them off. Don’t worry; if you show you care, and want to help the client, they will stay. Heck, they will even recommend you to their friends.
2) DO stay within in the boundaries
In other words, remain professional! It can be very easy to spark up a relationship with clients. After all, you are working frequently with each other, and on a one-to-one basis. The majority of clients are there to lose weight and become fitter, but some pay for Personal Trainers for company, to let off steam or even someone to confide in. Remember what your job is and why you are there.
Remind yourself that you are working and trying to build a business. You’re not being unfair or unprofessional if you don’t agree to work an extra half-hour with a client, free of charge, or you aren’t prepared to drive an hour or so outside your ‘work location’ to help a client. In fact, you are being more professional.
3) DO invest your time and attention to each client
For that one-hour a week that you are working with your client, invest all your time and effort into them. Don’t look bored, don’t get distracted and don’t talk about yourself.
If you can’t be bothered, how do you think your client will feel? They are parting with their hard-earned cash so you can help them. They don’t care if you have had a bad day, nor do they deserve a bad service because you’re feeling tired.
Your job is to be motivating, inspirational and to set a good example at all times – no matter what.
4) DON’T be a know-it-all
Nobody likes a know-it-all. Not only does it come across as arrogance, but it also creates a clear superiority divide between you and your client. Of course you are there to help, but you don’t want to create an environment where your client doesn’t feel comfortable asking. A good Personal Trainer will offer advice, suited to that client, which will help them achieve the goals they are aiming for. On the other hand, if you don’t know the answer to a question, be honest. Talking about stuff you don’t know anything about can lead to problems. Especially if the advice you give is dangerous.
5) DON’T ever be late
There is nothing worse than waiting for your Personal Trainer to show up, and then watching them rush about, hurrying through the session. It looks unprofessional and it looks like you don’t care. You are also cheating your client out of their money. An excuse, no matter what it is, isn’t good enough. Make sure you are on time and never cut a session short. If you are struggling to get from one session to another, manage your time better.
These are five very simple tips to follow, and are probably things you are already familiar with – we’d certainly like to think so. But you’ll be amazed at how quickly Personal Trainers forget such simple things. And trust us, they make a big difference. Never forget the basics.
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