2016 research by IBISworld indicates that the UK Yoga and Pilates industry is currently worth a staggering £790 million annually, employing nearly 16,000 people throughout the UK.
That’s not to say that making a living, either part or full-time, as a yoga instructor is an easy task; quite the opposite in fact. It can be a long road to build up a regular and reliable client base.
Whether you’re starting from scratch as a yoga instructor or have been in business for a while, if you want to take your venture to the next level, we’ve put together some top tips to help you grow.
Diversify your services with new classes
Anyone who is familiar with yoga, either as a participant or an instructor, will know that every few years, a ‘new’ yoga discipline emerges, which takes the world by storm for a while. In most cases, it’s not new at all, but for whatever reason – often due to celebrity endorsement – suddenly has renewed popularity again. To be able to offer new classes in line with a new demand as quickly as possible, ensure that you’re trained and fully qualified in a variety of yoga disciplines so that you’re ahead of the curve.
Private and group classes
If you already run group classes, don’t feel that you need to limit yourself to these sessions. Taking on clients in a one-to-one scenario may be time-consuming, but you are also able to charge more for your time because the client is receiving 100% of the attention and a totally personalised session. Keeping a balance between group and individual sessions enables you to maximise your earning potential if you schedule these client bases effectively.
Market yourself wisely
Whilst the benefits and long-term success of word-of-mouth marketing should not be ignored, it’s also wise to explore other ways to make people aware of your classes. Using branded social media accounts can be a good way to reach new customers in your area, along with getting along to local community events. Whilst it might not always be possible during the winter months, holding a yoga class in a park or other public space can also help publicise your business and reach new people; although make sure that you check whether permits are required in your area before doing so.
Yoga instructor insurance from Insure4Sport
As a yoga instructor, you have a responsibility and duty of care to your clients. Whatever the location of your session, accidents can and will happen so for your peace of mind, take out yoga instructor insurance which can cover you, and your equipment, in case the worst happens.