Alan Thomas

Chief Executive Officer

Alan heads up Insure4Sport as Chief Executive Officer, bringing a powerful combination of industry expertise and a genuine passion for sport. With 26 years in insurance and a decade specialising in sports cover, Alan is a Chartered Insurer (ACII) who understands the risks athletes face.

Alan’s leadership is shaped by a career of innovation, from launching cyber insurance in the UK to driving customer-led product development at Hiscox and Simply Business. Under his guidance, Simply Business became one of the UK’s first major B-Corps which served over a million customers.

At Insure4Sport, Alan is driving the brand forward with a clear focus on empowering sport participants, instructors, and teams with insurance solutions that include a range of cover options. Outside of work, Alan has also competed as a GB Age Group triathlete.